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Francorp Middle East

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How to Sell Franchise - 4: How much does it Costs?

Posted by Francorp Middle East on Oct 31, 2016 7:33:00 AM

Ray Kroc, founder of McDonald’s, once said: “The only thing you need to start a business is a customer.” While there is great truth in that statement, it is hardly the whole story. Many people are eager and able to buy franchises. They are your potential customers. But before you, the new franchisor, can get from Point A – having a business that will attract such people – to Point B – being in a position to find them and offer them a franchise – a good deal must happen.

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Topics: Franchise Your Business

How to Prepare for Trade Show Success

Posted by Francorp Middle East on Oct 19, 2016 1:00:00 PM

While trade show will expose your business to many people, the time you spend with individual prospects is extremely limited. In order to maximize the impression you make on each prospect, you must be thoroughly prepared for the show.

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The benefits of exhibiting in Trade Shows

Posted by Francorp Middle East on Oct 11, 2016 1:30:00 PM

Trade shows can be powerful weapons in a growing franchisor’s arsenal for generating leads and, more importantly, sales. Unlike other avenues of marketing, like the Internet, print, press releases, and direct mail, trade shows offer a unique level of direct interaction one-on-one with your prospective franchisees and a dynamic where all around you there is a competition.

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How to choose the right franchisee!

Posted by Francorp Middle East on Sep 22, 2016 4:35:23 PM

You’ll do well to decide in advance what type of person you want to own your franchise. That decision, in the case of multi-unit franchisees and sub-franchisors, will not be difficult. Both are defined to a large extent by the nature of the business. Multi-unit franchisees must be affluent and highly experienced in business. Sub franchisors must be, to begin with, excellent sales people.

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Topics: Franchise Your Business

How to Sell Franchises - 3: Making the Sale

Posted by Francorp Middle East on Sep 8, 2016 1:12:43 PM

The marketing and selling of franchises differs from the traditional marketing and selling you do as a business owner. For one thing, it usually requires making three sales simultaneously. First, you must persuade the franchise buyer that a market exists for your product or services in the area they intent to locate. 

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Topics: Franchise Your Business

How to Sell franchise - 2: Tell Your Story

Posted by Francorp Middle East on Aug 30, 2016 5:42:13 PM

As a business who’s offering franchises for the first time, it all comes down to the matter of how well you can tell your story. What could you tell your prospective franchisee that would differentiate you from the other franchises? You have to give them a reason why this investment would be worthwhile. 

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Topics: Franchise Your Business

How to Sell Franchise - 1: Finding Your Prospects

Posted by Francorp Middle East on Aug 18, 2016 5:20:02 PM

There are five checklists that need to happen before you can be in a position to evaluate a franchise prospect sitting in the chair across from you. The first four points fall under the franchise marketing and fifth step is of the franchise sales process. For this post, we would talk about the points one, two and three. We will talk about the fourth and fifth point in the subsequent post.

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Topics: Franchise Your Business

8 Steps Checklist for Successful International Franchising

Posted by Francorp Middle East on Aug 10, 2016 10:18:28 AM

In our previous blog post, we have discussed the 6 key drawbacks of international franchising. While each one of these consequences can be a reality check for an aspiring business owner to take its unique concept, beloved brand or lucrative business model beyond borders, there is always a way to hit the bull's eye no matter how overaching they might seems to you. 

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Topics: Franchise Your Business

Six Consequences to Consider Before Going International

Posted by Francorp Middle East on Aug 3, 2016 10:39:57 AM

Globalization, as we all know, is both good and bad news. US companies grow by expanding internationally and American consumers benefit by enjoying low prices on imported goods. That’s the good news. Meanwhile, American workers are laid off and US exports decline. That’s the bad news.

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Topics: Franchise Your Business

The Ability and Commitment of the Owner/Franchisor

Posted by Francorp Middle East on Jul 19, 2016 12:45:19 PM

As you go forward in thinking about expanding your business through franchising, you must look long and hard in the mirror.  Although you may have single handedly built the business from the ground up, you are a great manager and your customers and employees love you; 

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Topics: Franchise Your Business

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