Your Guide to Everything in Franchising

How to Sell franchise - 2: Tell Your Story

Posted by Francorp Middle East on Aug 30, 2016 5:42:13 PM

As a business who’s offering franchises for the first time, it all comes down to the matter of how well you can tell your story. What could you tell your prospective franchisee that would differentiate you from the other franchises? You have to give them a reason why this investment would be worthwhile. 

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Topics: Franchise Your Business

How to Sell Franchise - 1: Finding Your Prospects

Posted by Francorp Middle East on Aug 18, 2016 5:20:02 PM

There are five checklists that need to happen before you can be in a position to evaluate a franchise prospect sitting in the chair across from you. The first four points fall under the franchise marketing and fifth step is of the franchise sales process. For this post, we would talk about the points one, two and three. We will talk about the fourth and fifth point in the subsequent post.

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Topics: Franchise Your Business

8 Steps Checklist for Successful International Franchising

Posted by Francorp Middle East on Aug 10, 2016 10:18:28 AM

In our previous blog post, we have discussed the 6 key drawbacks of international franchising. While each one of these consequences can be a reality check for an aspiring business owner to take its unique concept, beloved brand or lucrative business model beyond borders, there is always a way to hit the bull's eye no matter how overaching they might seems to you. 

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Topics: Franchise Your Business

Six Consequences to Consider Before Going International

Posted by Francorp Middle East on Aug 3, 2016 10:39:57 AM

Globalization, as we all know, is both good and bad news. US companies grow by expanding internationally and American consumers benefit by enjoying low prices on imported goods. That’s the good news. Meanwhile, American workers are laid off and US exports decline. That’s the bad news.

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Topics: Franchise Your Business

The Ability and Commitment of the Owner/Franchisor

Posted by Francorp Middle East on Jul 19, 2016 12:45:19 PM

As you go forward in thinking about expanding your business through franchising, you must look long and hard in the mirror.  Although you may have single handedly built the business from the ground up, you are a great manager and your customers and employees love you; 

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Topics: Franchise Your Business

The Franchise Business Concept and its Marketability

Posted by Francorp Middle East on Jun 16, 2016 12:19:59 PM

When you are considering using franchising as your means of growth, it critical to know what qualities are necessary in proceeding. We looked at the importance of structure recently in the potential to franchise, now we are going to investigate the marketability of a business and if it is franchisable: Business Concept and Marketability.

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Topics: Franchise Your Business

The Structure Consideration in creating a franchise

Posted by Francorp Middle East on Jun 6, 2016 9:51:17 AM

Whether you have an existing business or simply have the idea for one, it is important to know what qualities are needed in making a decision to use franchising as a growth strategy. We are going to look at the first of three general areas in assessing if your business can be franchised: Business Concept and Structure.

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Topics: Franchise Your Business

What is franchising?

Posted by admin on May 16, 2016 5:51:14 PM

You may be asking, "What exactly is franchising?" You are not alone! Since launching our Middle East operations ten years ago, we have come across many business owners and well established companies who did not have a clear understanding of what franchising is and why it holds the secret to many big success stories that are a part of our day to day life.

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Topics: Franchise Your Business

8 Keys to Franchisability

Posted by admin on May 4, 2016 4:20:18 PM

Taking into account the various factors that contribute to the success of a franchise program, we have identified eight keys to franchisability, against which you can measure your business:

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Topics: Franchise Your Business

Franchising Your Business as A Growth Option!

Posted by admin on Apr 18, 2016 2:41:05 PM

Do you have a new concept to introduce, or operates an existing business in need of faster growth, or just more demands on capital than you can satisfy with existing resources?

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Topics: Franchise Your Business

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